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The Meaning of Public Relations in the Indonesian Government Research Institutions

Abstract

Public relations has different meanings among Government Public Relations officials. This study discusses the meaning of Government Public Relations in research institutions. Research institutes became the place of this research because their Public Relations faced obstacles in conveying popular scientific messages to the public. Nine informants from this study were Structural and Functional Public Relations Officers. This study uses constructivist paradigms, phenomenological theories, and qualitative methods. This study concludes that Government Public Relations officials at research institutions interpret Public Relations as communicators of educational messages and institutional communicators.Keywords phenomenology government public relations construction meaning

download full paper : https://eudl.eu/doi/10.4108/eai.9-10-2019.2291113

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